Our strategic partner is seeking a Sales Director to take full responsibility for strategic planning, commercial operations, and revenue growth for industrial lifting equipment across Vietnam and Southeast Asia. Reporting to the Chief Executive Officer and the Board of Directors, this role leads regional sales development, builds strategic customer relationships, strengthens the company’s market position, and develops the sales leadership team across the region.

Job Responsibilities

Strategic Planning & Market Development:

• Research and assess market potential and establish strategic sales roadmaps for overhead cranes, gantry cranes, electric hoists, and related industrial lifting solutions across Vietnam and Southeast Asia.
• Proactively identify, approach, and build relationships with major investors, EPC contractors, and large organizations in manufacturing, shipbuilding, steel, logistics, energy, and other relevant industries.
• Meet clients directly to provide technical and commercial consultation and recommend lifting solutions that meet applicable industrial requirements and project specifications.
• Lead commercial negotiations, approve proposed commercial approaches, and conclude high-value contracts and international project tenders.

Sales Operations & Performance Management:

• Monitor sales targets, revenue, and profit margins, and prepare periodic performance reports with recommended improvement actions for senior management.
• Maintain overall accountability for revenue growth and commercial performance across the assigned markets.

Marketing & Strategic Customer Management:

• Develop concepts, organize activities, and represent the company at international industrial exhibitions, technical seminars, and trade-promotion events in Vietnam and Southeast Asia.
• Establish premium after-sales service standards and manage high-level customer complaints to maintain sustainable relationships with key accounts.

Team Leadership & Development:

• Build, train, and manage Regional Sales Managers across Southeast Asian markets.
• Set KPIs, motivate team members, and evaluate the performance of direct reports.

• Bachelor’s degree or higher in Mechanical Engineering, Electrical or Automation Engineering, Business Administration, International Economics, or a related discipline.
• Minimum 5-7 years of experience in heavy industrial equipment sales.
• Minimum 2-3 years of experience in a Sales Manager or Sales Director position; experience managing overseas markets or the Southeast Asia region is strongly preferred.
• Strong technical and operational knowledge of overhead cranes, gantry cranes, electric hoists, and related lifting systems.
• Fluent English across listening, speaking, reading, and writing for international business activities.
• Professional proficiency in Mandarin Chinese is strongly preferred.